theCHALLENGE
HireClix was asked to create a model of success for hiring truck drivers in a specific region of the United States where hiring drivers was critical. Increasing demand and natural attrition had made the situation untenable. Current processes used by the trucking company did not address the demands of today’s candidates with regard to ease and expediency. In addition to the challenging candidate experience was the issue of providing addressable and actionable metrics for the business that allowed for more “real-time” adjustment of strategy.
The client needed help navigating and implementing a fresh new approach after riding out a ‘set it and forget it’ campaign management style taken by another recruitment advertising agency for far too long. Unfortunately, questionable applicant tracking system (ATS) data along with a generic Indeed campaigns setup left the client absent of a strategic game plan. Fortunately, HireClix has faced these situations in the past and has been able to build a foundation for smarter campaigns when there is little to no historical data to work with.
- NO SOURCE TRACKING FOR SPONSORED OR ORGANIC JOBS
- CAMPAIGNS WERE GENERALIZED AND INEFFICIENT
- STATIC BUDGETS DID NOT ADJUST TO SUPPORT
CHANGES IN OVERALL RECRUITING NEEDS - COMMUNICATION FROM THE RECRUITING TEAMS WAS LIMITED
theRECOMMENDATIONS
The HireClix team knew that before starting to implement a strategy, they needed to analyze and dissect the current process. Driving more candidates to a bottleneck in the funnel won’t alleviate hiring challenges, it will only create more.
The recruitment advertising team at HireClix leveraged their expertise, having spearheaded many driver recruitment campaigns in the past, and dove deep into the client’s ATS. The Clixers identified a key component in the process that was leading to a top-of-funnel delay in pulling qualified candidates through the system. They implemented changes to relieve that road block and then added key measurements to provide greater insight on the recruitment marketing campaign results.
In addition, the HireClix team developed customized Indeed campaign logic for the client to make sure their recruitment advertising efforts were built for success. By having a unique approach to marketing their jobs on Indeed, advertising the client’s trucking jobs would have the best chance to deliver results and outperform their competitors.
theRESULTS
With these two key components in place, the team executed on a customized strategy to upgrade the candidate experience and eliminate wasteful spend. The HireClix team immediately jumped into operational mode and implemented the plan. Over the life of the campaign, the Clixers on the account worked tirelessly to continue optimizing the campaigns and analyzing the candidate data in the ATS. Since HireClix is a strategic partner with deep Indeed expertise, the team made timely adjustments to deliver the results to support the business objectives of the trucking operations. This hands-on and transparent campaign management style provided positive returns over the life of the campaign.
Working with the client hand-in-hand through consistent and organized communication and a structured project plan, the team at HireClix managed to create a more refined applicant flow and better understanding of the levers needed to drive an improvement in return on investment (ROI). In just three months, some of the most meaningful results were:
decrease in cost-per-application
decrease in cost-per-qualified-application
decrease in cost-per-hire
The client was now armed with a new vision for accurately measuring success, a better understanding of the data in their own ATS as well as a clear strategy for the road ahead and the changes that need to be made in their recruitment advertising efforts to move forward.