Services

EMPLOYER BRAND NETWORK

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Employer Branding Is More Important Than Ever

The HireClix Employer Brand Network (EBN) wraps all of the expertise of running and optimizing targeted recruitment marketing campaigns on consumer advertising channels into a simple package for talent acquisition professionals.

Let’s Break It Down

Why Employer Branding?

Going Beyond Job Boards

People are spending the majority of their time online outside of job boards. HireClix looked at the top 50 websites and associated user behavior to understand where users are spending their time online. Based on the data, users spend less than 2% of their time on job boards. This percentage includes Indeed and Linkedin as well as Glassdoor (which was not included in the top 50 websites).

Organizations need to engage with passive candidates on consumer channels during the other 98% of their time that is not spent on job boards to introduce, reinforce or re-engage their employer brands.

Your Employer Brand Story Matters

Understanding your organization’s employee value proposition is essential prior to activating employer branding campaigns. This will help align your content to ensure you’re sending the most effective and enticing message to your target audience. 

Finding a point of connection between a potential job seeker and your organization is crucial. Just like consumers need to know the features of a product before they make a purchase, candidates need to understand the benefits of joining your organization and view your company as an employer of choice.

Developing Impactful Creative

Candidates respond best to engaging creative. Which is why it’s important that content and messaging is not overlooked when recruitment marketing teams are attempting to break into the world of consumer advertising.

It’s crucial to grab people’s attention in an intentional and impactful way in order to cut through the noise and tell a cohesive story. Leveraging unique creative assets to showcase your employer brand can help set your organization apart from the competition and leave a lasting impression so your organization is top of mind when it’s time for a candidate to apply.

98% Time Spent on Consumer Media

THE HIGHLIGHT

WHAT POWERS EBN?

The HireClix Employer Brand Network is a technology enabled service helping you to target, retarget and diversify your brand reach on sites where previously there was zero exposure.

Advanced Consumer Ad Tech

Leverage cutting-edge advertising technology to target and engage candidates where they spend most of their time—beyond job boards.

Build Personas & Audience Profiles

Create precise candidate profiles to ensure your employer brand is reaching the right audience with the right message at the right time.

Brand Safe Destinations

Reach candidates on trusted, safe platforms that align with your brand, maintaining a positive and professional image.

Leverage HireClix Pentagon Media Algorithm

Maximize the reach and impact of your recruitment campaigns using our advanced media algorithm to ensure optimal candidate engagement.

Fully Integrated Reporting Dashboard

Maximize the reach and impact of your recruitment campaigns using our advanced media algorithm to ensure optimal candidate engagement.

Safely Leverage 1st Party Data (ATS & CRM)

Maximize the reach and impact of your recruitment campaigns using our advanced media algorithm to ensure optimal candidate engagement.

ACTIVATE YOUR EBN CAMPAIGN

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