Candidate Engagement & Experience
Create Buzz with a Brand That Stands Out
Being able to attract the right talent to your organization begins with your employer brand and telling your inside story out to the world. With an established Employee Value Proposition, our consultants identify a way to deliver your brand promise in an engaging manner that delights any target audience. Our team recognizes the value of measurement, recommending key metrics and allowing you to assess future candidate engagement.
Some Key Features
BRAND IMPACT ASSESSMENT
Understanding Your Online Impact
Understand your online presence and how well your organization compares with competitors.
CAREER SITE DESIGN
Optimizing Your Career Site Journey
Provide an independent review of your candidate experience and deliver an assessment of the apply process and what it’s like to work at your company.
SOCIAL MEDIA STRATEGY
Turning Social Engagement into Action
Build the relationship with your talent audience based on their online behaviors to provide awareness, engagement and actionable results.
TALENT COMMUNITY ENGAGEMENT STRATEGY
Building Connections with Purpose
Deliver insightful stories, gather knowledge and connect with your target audience.
JOB ADVERTISEMENTS
Creating Ads That Connect and Convert
Transform basic job descriptions into advertisements that create a connection with your target candidates and increase your qualified applicants.
THE HIGHLIGHT
Benefits
YOU KNOW YOUR AUDIENCE
We take a consumer marketing approach when it comes to attracting talent. We’ll understand the behaviors of your talent audience and build the strategy around it.
CONNECT WITH THOSE THAT MATTER
We’ll build an understanding of the personas you are targeting and tailor the engagement accordingly.
NOTHING IS LOST IN TRANSLATION
While channels may have different content, we’ll provide a cohesive plan with consistent messaging.
LASER FOCUSED OUTREACH
We take a pragmatic approach by developing your personas and building the marketing strategy to get your brand and jobs in front of them.
Step-By-Step
How it works
Discover
The Discover step begins with us understanding your organization’s strategic objectives and how TA supports those objectives. Then we gather as much information as possible through interviews, focus groups, process mapping sessions, data analysis, technology review, etc. Everyone from your executives to your TA coordinators could be involved. Essentially, we ask many questions and spend most of our time listening.
Validate
During the Validate step, we consolidate everything we learned in the Discover step and build a picture of your current state. We review what we have learned with your key stakeholders to ensure we haven’t overlooked a key component or challenge in your process. If needed, we will conduct some additional discovery to ensure we have a complete understanding of your organization.
Assess & Align
During Assess and Align, you actually may not hear from your consultants as regularly as you did in the previous steps. We are off analyzing everything that we discovered so that we can assess the areas, steps, technology, etc. to ensure they support your strategic goals. We develop solutions that transform your approach, align with your strategic objectives, and help you meet your goals.
Recommend
In the final step, we build a comprehensive list of our recommendations. We clearly identify the gaps and challenges that each recommendation solves, as well as the improvements and/or ROI you should expect to achieve if you implement the changes. We always review these recommendations with your key stakeholders to gather their reactions and feedback before finalizing them and reviewing them with your entire team.
